MAGNATWM.RU. charisma. lines of leader

Unlike all considered above the imperious bases, the charisma power can and not lean against any "objective" means and possibilities. force of the charismatic person consists that it possesses unusual possibilities or appeal in the opinion of public, it has in herself something forcing others to obey. anywhere, and especially in a political sphere, this power is impossible without language. in this case the leader uses language not only to give orders, but also to build the image which public could respect and love to which could submit.

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